Thursday 13th March 2013, powered by IE Business School

Vertical: Travel & Tourism

IE is building on the success of its weekly Venture Network pitch slam in Madrid by launching a new 'Verticals' event, where once a month start-ups from a selected industry will have the chance to showcase their projects to our expert panel and an audience of investors, corporates, advisors and others from the industry.

The new series of events kicks off on Thursday 13th March with a Travel & Tourism Vertical held in IE's Area 31. Each team will have 7 minutes to pitch to our panel and audience, followed by 10 minutes of Q&A. There will also be plenty of opportunity for a chat afterwards over a beer.

The three selected projects that will pitch at the event are:

Hotetec (

A platform that allows hotels to manage the distribution of their rooms between the most important sales channels. We strengthen direct sales channels such as the website and the call center to easily reach the end customer, offering additional services such as online marketing and sales optimization. Our technology allows us to meet the market needs at lower costs.

MyTwinPlace (

Years from now, home swapping will have become the natural extension of the hotel and apartment accommodation sector: MyTwinPlace is a home swapping community for vacation rental owners and travellers enabling them to get FREE accommodation around the world by exchanging their homes with other trusted host members in just 1 click!

Oviceversa (

A sports OTA (Online Travel Agency) which allows customers to customize travel packages online according to their specific needs including not only accomodation and a sport activity but also any other complementary service required in these kind of trips. The OTA has started operations by marketing ski trips and is launching a new business line in 2014 with summer sports, such as diving, surfing and extreme sports.

Meanwhile, our expert panel evaluating the three projects consists of:

Katherine Grass, Head of Amadeus Ventures, part of Amadeus IT Group

Launched in December 2013 Amadeus Ventures invests in early stage companies sitting at the crossroads of travel and technology.

Antonio Lopez de Avila, President, Segittur

President of the State Agency for the Management of Tourism Innovation and Technology (SEGITTUR).

Joe Haslam - Chairman of Hot Hotels and IE Venture Lab mentor

As well as being Chairman of Hot Hotels, a same day hotel reservation smart-phone app, Joe is an Associate Professor at IE Business School and a mentor at Wayra, Startup Bootcamp and IE Venture Lab.

Liz Fleming, Deputy Director IE Venture Lab

Amongst other things Liz is the founder of the Venture Network, Deputy Director at the Venture Lab at IE Business School and head of the €40m Co-investment Network for the Spain Startup Co-investment Fund.

IE Venture Network

Venture Network is a global series of regular pitch slam events organised by IE Business School. Alongside the weekly event held at Area 31 in Madrid, IE also hosts regular events in Bilbao, Barcelona, Valencia, La Palma (Mallorca), Las Palmas (Canaria) as well as Helsinki, Bogota, Tel Aviv and Mumbai.

Kindly sponsored by


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IE Business School is one of the most celebrated business schools in the world ranked No.1 in Europe and 8th Worldwide by The Financial Times 2012. IE Business School is also ranked No. 9 Worldwide for Entrepreneurship by Bloomberg´s Business Week. The Venture Lab is IE Business School´s startup accelerator where students and alumni are given the oportunity to launch their own ventures with the support of our expert mentor network, a series of startup workshops, and incubation at Area 31 our startup incubator.

Venture Network Verticals

Thursday, March 13th, 7-10pm

31 Calle de María de Molina

Madrid, Community of Madrid

María de Molina, 31 (Area 31)