By: Owen Licht-"Don't be a weasel buy the engine of diesel"
Better than the steam engine!
It will benefit engineers or everyday people most when they need a power source for almost any mode of transportation, or if they need a more energy efficient alternative power source to the steam engine! It will change the life of us in the late 1800's!
This invention had a big effect on the people back in the 1800's and people today because it was a more efficient and friendly way to power your machines such as buses trucks and all sorts of different things back then and now.
I chose the comparison marketing technique because it made sense to have the same technique used to sell the product as why it was made, to be a better alternative to the steam engine.