Ticketmaster vs. Tickets.com
By Arianna Cirksena and Izzi Fielder
Why was it controversial?
Because deep linking can lead to significant
financial loss because the linking goes past the
home page which is full of advertisements which
makes more money for the company.
"A consumer's [conduct] does not communicate assent to contractual terms if the offer did not make clear to the consumer that [the conduct] would signify assent to those terms.96 California's common law is clear that "an offeree, regardless of apparent manifestation of his consent, is not bound by inconspicuous con- tractual provisions of which he is unaware, contained in a docu-
ment whose contractual nature is not obvious. "