Band Wagon vs. Name Calling

What is Propaganda?

Propaganda is the manipulation of public opinion. It's generally carried out through media that is capable of reaching a large amount of people and effectively persuading them against or for a cause.

What is Band Wagon ?

Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in.


Name calling

What is name calling?

Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes