Popular Forms of Sales Promotion
Grayson Dawes
Premium Item Giveaways
Premium Item Giveaways are giveaways of higher class of items. Such as a a collectors ball to a signed ball.
Contest
A competition for an item. Could be in the form of a drawing or a physical competition.
Sweepstakes
contest for which the prize consists of the stakes contributed by the various competitors.
Sampling
Having a booth set up for people to try that particular item. At sports events you can try the new gum that is coming out.
Point of Purchase Display
Items that are located at the check out counter so it catches your eye right before you check out.
Special Events
Scheduling a concert right after the game to encourage people to go to the game.
Coupon
A coupon giveaway for the win of a game or advertisement to go to the sports store