At Long Lash

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Mascara Monday!

After THREE years of development, Beautycounter launched mascara today!


Since I started with Beautycounter almost 2 years ago, I can't tell you how many people have asked if we have mascara and when I said no, they always asked if I could recommend a "safe" one. From the length of time it took us to develop, you can see that this is a tough product to make when you choose to NOT use any ingredients that have been linked to adverse side effects. And this is exactly what we did. 0 questionable ingredients.


What we have launched today is a genuine breakthrough. We have a custom designed brush that helps to lengthen and define your lashes as well as a buildable formula that allows you to give a natural or dramatic look, all from the same product.


94% reported instantly defined and lengthened lashes
97% reported that mascara did not flake
94% reported that mascara did not clump
94% reported that mascara multiplied the look of lashes

94% reported that mascara felt weightless on lashes


*Results based on a self-assessment consumer perception study of 32 women, immediately after first application.

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Some of my favorite EYE products :)

Because you know you can't just order one thing….. ;)
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Band of Beauty

Placing an order today? Think about joining Band of Beauty, our empowered community of members that help us to disrupt the beauty industry.


Have you placed two or three orders with Beautycounter? If so, becoming a member will provide you with savings AND rewards! So what are the perks?


A $25 annual membership includes the following:

  • For every $300 you spend, you will receive $25 in Product Credit to use on your next purchase.
  • FREE SHIPPING on orders over $100
  • Educational Opportunities from our Trusted Non-Profits
  • Our very best products at an $80 savings* (optional and not required for enrollment)


Click here to learn more and enroll!


*available during program enrollment only