Four P's of Marketing
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This is the second P of marketing. As you know the price is the amount you are selling the product for. Many things affect the price such as discounts, retail items and also bonus offers.
The third P is promotion. Promotion includes many things not just TV or magazine adds. Sponsoring games is also a promotion. It doesn't have to be a big game as long as people are seeing the product or company its promotion. Handing out brochures and cards is also another form of promotion.
Place is the final P. Place is how the customer receives the product. I could be a download or it could be delivered to their front door. Place includes the logistics as well such as how many are there, how did it get there, etc.