Amnet Newsletter March 2016
The year has been off to a busy start.
What’s on the menu for March 2016?
This month's articles are will build on the basis from February, diving deeper into the world of Programmatic Media Buying and what it all entails and has to offer.
Please see below the latest analysis of the South African Digital Landscape courtesy of our friends at the IAB and Effective Measure. Please get in touch with us if you would like to have estimations on CPM /CPC rates and estimated impressions / view or any other audience data that we have access to when you are planning a campaign.
We have gathered a great deal of data since we started and have bought across 156,000 publishers the last 8 months.
Different Buying Options
Once this concept can be understood, we can go one step further into the actual buying options:
1. Open Auction
2. PMP (Private Market Place)
3. Private Deal
A visual representation below puts the different options into perspective. Come and chat to us if you think we can explore Private Marketplaces or private deal with premium publishers for your brand.
The Amnet Audience Center
Let's put this into perspective:
Our clients we could have anywhere between 1 - 10 000 000 people a day interacting with their brand via their website.
Audience insight is impossible to scale without a technology aid. Our teams use it to collect data about customers from multiple sources to create custom targetable audience segments for Amnet to connect with executing digital campaigns.
This can be broken down into three phases:
What Does This All Mean?
The answer is none of the above, there is option available to have a single once off pixel implemented which can be managed from our end so there is no need to have a back and fourth between technical, client & agency.
And since there is only one tag across the site, there is no negative affect on page load speeds.
The Final Nail In The Coffin For Flash
Latest Addition To Our Offering!
With over 35 Million South African impressions available per month, there's a reason why their slogan is " The Worldwide Leader in Sports "
Below is an example of a ESPN PMP (Private Market Place) that we can create for clients: