2015 Fashion Marketing Review
Marc Jacobs used Twitter through their campaigns during pop-up shops. Using the hashtag #MJDaisyChain gave locations and where to find the pop-up shops in london to get their fragrance. Marc Jacobs also gave Twitter users a chance to win highly sought-after Marc Jacobs bags and jewelry for posting the most inspiring photos on Twitter with their unique hashtag.
Dior campaigned using videos posted on twitter with a famous actress to attract buyers. Natalie Portman played a runaway bride in Dior's social media campaign. Dior differ from other brands in that they use social media as part of wider campaigns to tell stories about their vision for the brand and engage their customer’s imaginations. People sharing their stories gained them many followers on Twitter.