Cold Market Prospecting
How to appropriately engage people you meet out and about
Scenario 1: A waitress, shoe salesperson etc.
Get to know the prospect through the meal (while trying on shoes etc.) by being friendly. Ask how long they've worked there. Ask if they enjoy it, etc. At the end of the meal (or trying on the shoes), say something like:
"You have been so friendly and patient! I own my own business and would love someone like you on my team. Are you ever looking to make an additional income?"
When they answer yes, say: "Are you open to meeting me for a coffee to hearing about my business?"
If they ask you what it is say: "It's in health and wellness. I don't want to give you too many details now because you're working and my friends here don't want me discussing business. What is your schedule? When are you off? Let's find a time for me to share all the info so you can decide if it's a fit for you."
Try to book a time with them instead of playing telephone tag.
If they hesitate say: "Can you say no to me?" When they answer "Yes" add: "Good then say no to me after you know what you're saying no to." What works better for you, ______ or _______?"
Important: At this point get their phone number! Many consultants choose not to give out their business cards so they don't look up Arbonne and make a decision before the meeting. If they jot down their email, say: "Since sometimes emails go to junk, what's your phone number, in case?"
Scenario 2: Someone in line at the supermarket, sitting next to you at the nail salon etc.
1) Say something to open up a conversation. "I love your necklace" or "I see you've bought the chocolate chip ice cream. Is it good?" or "How long have you been getting your nails done here?" etc.
2) Continue the conversation to create a relationship.
3a) Say: "This is going to sound completely out of the blue but I love your energy! I run my own business and would love someone like you on my team! Are you open to getting together for a coffee to chat?
OR
3b) Say something like: "This is a great grocery store/nail salon isn't it?" Then ask: "Do you live near here or work near here?" After their response you can ask: "What do you do?" and when they ask you back you can chose one of the 30 second commercials from "Lukewarm Market Scenario 1 or 2", depending on whether you think this person would be a business builder or a client.
Or follow the 60 Second Commercial (document) to explain what you do.
Or after you hear what they do you can say: "This may sound ridiculous but I'm looking for people in the financial industry (or whatever field they say they work in) to join my team. Are you open to meeting over a cup of coffee?" Set the meeting date!
Meetups
Join www.meetup.com and go to events to meet people. People who attend meetups are open to new experiences! A good introduction line is: "I love your energy! I own my own business and would love someone with your energy on my team! Are you open to chatting over coffee?"
Telephone Tag?
If the prospect won't call you back keep calling until they do. On a message say something like: "Hi Sue, it's Mary. We met at ________. I'm calling because you said you wanted to hear about my business that would allow you to make an additional income within your busy life. I'm not sure if you're getting my messages. If you aren't interested, that's cool. Please let me know so that I stop calling you."
Cold Market conversation starters
So you start chatting to someone and you’re having a conversation. Like "Do you work here full-time"? This is the sentence that will change everything. The connecting or the bridge sentence is "This is a bit random". Or this might be a little out of the blue. Or "This might sound a bit strange" something along those lines that you’d say. Because once you said that sentence you can say anything afterwards they are prepared for something weird.
"Are you open minded to new opportunities? Are you open minded to a new business?"
Wait for them to say yes affirm that. Because most people are not gonna say no I’m not open minded. Most people are going to say yes I’m an open minded kind of person. And then you say
"I’d love to tell you about the business I do."
And then find the compliment. "I can tell you’ve got great energy, I can tell you’ve got great customer service skills I can tell…"
Whatever it is whatever you feel about them, and then you say what you want to happen. So you want to say “I’d love to meet you for a coffee And tell you a bit about it if you have a spare half an hour."
And then that sentence it totally might not be for you but you never know. And once you get that stuff once you learn this format you’ll be able to speak to anyone everywhere you go. Everyone is a potential conversation. Just learn to say "This is a bit strange, a bit random, Are you open mindedto new business opportunities".
"You’re just full of energy- you’re buzzing – are you free for a coffee in the next couple of days?" Or get on Zoom.
So it’s all very casual language. Add them on your phone at them on Facebook at them on Instagram.
Useful for Networking Meet Ups as a 30 second commercial Elevator Speech .This highlights the benefits of our industry, the simplicity of what we do and uses engaging language
"What do I say if someone wanted to know in 30 seconds what I do?"
Here is a little strap line phrase which you might find useful to use as a template to explain what you do!
"I am building / or /I have a global network marketing business where I coach and train people to create time and money around their existing commitments."
"Everybody knows that our current economy is broken and everybody says they are looking for ways to increase their income. Most people are looking for what I do, they just don’t always realize it or recognize it in the box it comes in. I'm part of the explosive and hugely expanding sector of our economy - the health and wellness industry."
"Through showing people how to learn a simple system for success in the nooks and crannies of their everyday life, by simply switching their current spending habits on their personal care and nutrition products, I show them how to take an expense and turn it into an income."
"I share that concept with others. If that is something you would like to know how to do then lets chat further!"
IDEAS FOR WHAT TO SAY WHEN SOMEONE ASKS YOU WHAT DO YOU DO?
ADVICE FROM A SHY NVP WHO HAD TO LEARN TO WORK HER COLD MARKET
I did not get great feedback from my market so it became very small...and then we moved to a new area. Honestly reading all the books helped me. THE DREAM GIVER was a huge help. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE I have read twice. WINNING WITH PEOPLE. Honestly the biggest thing you need to do is get way out of your comfort zone and chat with people. I was so shy when I started that I needed to "practice" talking to people. at the grocery store, talk to the checker, at the park chat with the others...this was so hard for me. But it helped me open up and realize there are millions of people out there. Just the other day I met two people by walking the dog. I had to say hi to start up the conversation...but that is what you will need to do. You also need to start changing your self talk in regards to not knowing people. I also made a list of "acquaintances" that I have had...that is mostly how I have built my biz and continue to. We have so many people on the edges of our life that we might forget. but I can definitely say I am not a "people person "naturally. But the good news is I learned how to become one. the shy me still creeps out here and there...but that is why I read all the time. it helps me stay fresh and hungry to be bold.
ADVICE FROM AN NVP WHO MOVED TO A NEW CITY AND STARTED HER BUSINESS
Everyone I met in our new town worked for my hubby, so I had to be really careful there because he was everyone's boss so I went out to meet everyone and still went RVP in 7 months that was 14 years ago with no Social Media ( this is not typical see earnings.arbonne.com ) with nobody in my warm market that joined me...
That is how I got so good at meeting people at Starbucks, Walmart ( that is where I met my sponsor ) Target, Gym, parking lots, Gyno office on the table , church , Faith groups I ran out of my house for 3 years where people got to know us... the country club. I took up golfing even though I hated it but I did it to meet people since we lived on the country clubs first hole...
I followed the rabbit trail -Every minnow knows a whale and that is how I found all my directs ! I asked questions before the convo ended when I met them and I had their whole team lined up in my head and the next touch and when Facebook started I was like this is my ticket to keep in touch with them all, so even when someone in my upline ( no longer around ) was telling everyone to get off Social Media " it was a waste of time" , I didn't listen .. I knew it was my gap I needed !!
THIS FIELD TRAINING MATERIAL HAS BEEN PRODUCED BY AN ARBONNE INDEPENDENT CONSULTANT,AND IS NOT OFFICIAL MATERIAL PREPARED OR PROVIDED BY ARBONNE. ARBONNE MAKES NO PROMISES OR GUARANTEES THAT ANY ARBONNE INDEPENDENT CONSULTANT WILL BE FINANCIALLY SUCCESSFUL AS EACH INDEPENDENT CONSULTANT’S RESULTS ARE DEPENDENT ON HIS OR HER OWN SKILL AND EFFORT.earnings.arbonne.com