Principles of ART


Balance is the distribution of visual weights.


Movement is used by artists to direct viewers through their work.

Movement can be actual or implied. Often created by directional force and repetition.

(directional force)

Directional force is created by implied (glances) lines or actual lines, which move the viewer's eye through the composition.


The recurrence of elements of art in a recognizable system (pattern) or irregular system (rhythmn).


Contrast is the difference of any element of art, such as texture (rough/smooth).


The focal point is the focus of the viewer's attention.

Emphasis can be created by:
1) contrast
2) isolation
3) centrality
4) movement (directional force)
5) color intensity


Unity is the oneness or wholeness of a composition.

Unity can be achieved by:
1) proximity - objects are placed close together
2) continuity - continuous background color, shape or line
3) repetition - any elements of art can be repeated
4) movement - through actual or implied lines (directional force)