Bmw

By Thomas Grimmer

Why does this business/ organization exist?

To provide our community with high-luxury cars

What does their customer want?

A high luxurious car that is fast and controls the road


Demographics: intended for middle age adults who are above average income wise

Geographics: Intended for big cities, cities with higher income people

Psychographics: Intended for business men, want higher quality

Who are their competitors ?

Some of their competitors are Mercedes Benz, Audi, Porsche

Advertisements?

They have website, bmw.com

They have billboards and commercials