"Text Talk"-NO MORE's Super Bowl Ad
Vaibhavi Joshi
"Text Talk" (NO MORE's Official Super Bowl 50 Ad)
"THERE ARE MANY SIGNS OF DOMESTIC VIOLENCE AND SEXUAL ASSAULT"
"LEARN HOW TO HELP TEXT 'NO MORE' TO 94543"
NO MORE portraying a real life example of Domestic Violence
Demographic- What is the target audience?
Demographic
Psychographic
Propaganda Techniques Used
In this advertisement, the character "Jake" was given a negative label. Viewers concluded that "Jake" was the person being violent, sexually assaulting, or abusing the character "Jess."
This advertisement also uses Plain Folks as a propaganda technique. In the beginning of the advertisement, they show a Super Bowl party occurring with two friends at the party and one friend at home. The average American who enjoys football tends to go to a Super Bowl party and socialize with people. This advertisement is showing ordinary people doing ordinary activities.
Analysis- Primary Appeal
Evaluation
SOURCES
"Animated GIF - Find & Share on GIPHY." GIPHY. Giphy, n.d. Web. 09 Feb. 2016. <https://giphy.com/gifs/DznVal6WZIaM8>.
"Men Can Be Victims of Abuse, Too." The National Domestic Violence Hotline. N.p., n.d. Web. 10 Feb. 2016.
"EasyBib: The Free Automatic Bibliography Composer." EasyBib. N.p., n.d. Web. 10 Feb. 2016.