Mission Rock Residential

Leasing & Marketing Update, September, 2016

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DID YOU KNOW. . . .

LEASESTAR CLASSIFIED REMINDERS ARE SMART

Classified Posting Schedule Reminders now include the option to remind site teams to post only for floor plans that have availability.


When enabled, listings with units noted as "Available, Ready", "Available, Not Ready" or "Occupied, On Notice" will be given higher priority than floor plans without availability.


If no listings have available units, schedules will continue to return listings based on our existing Smart Rotation algorithm.


This option can be enabled in Marketing Center > Community > Classified > Posting Schedule > Settings & Preferences

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LEASING & RENTS WEBSITES HAVE ON DEMAND ANALYTICS

Now you can easily view your property's Website Analytics through the CMS Admin page. Track Pageviews, Session Duration and Bounce Rates and view your Website Visitors. This page allows you to always "Be In The Know!"

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LEASESTAR CLASSIFIED - PERFORMANCE OVERVIEW

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The above chart highlights Mission Rock's LeaseStar Classified performance for the month of August, segmented by day of the week. Below are a few KPIs and takeaways:



  • 8,440 total posts were attempted in August.
  • 1,277 landing page visits were made by prospects wanting more information in August.
  • 1,493 total leads were received via phone and email in August.
  • Tuesday was the busiest day in terms of posting volume, with over 1,600 ads posted.
  • Tuesday and Wednesday received the highest number of leads. It would be ideal to staff heaviest on these days for quick lead response.

SUPPORT CASE ANALYSIS

TRAINING OPPORTUNITIES

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http://www.realpage.com/live-webcast/

SOLUTION HIGHLIGHT

Revolutionize Your Package Delivery Process with The EGG


Handling increased shipments of packages from growth in online shopping has been intensely debated in the apartment industry in last two years. NMHC has studied the impact of package delivery in the apartment industry by conducting surveys that polled apartment managers and residents. According to recent NMHC/Kingsley Associates research, a typical apartment community can receive as many as 100 packages a week and double that during the holidays. The majority of management offices accept packages for residents, and 72 percent of residents want a package storage/holding area.


All this, plus projections that total retail sales for online transactions maintain upward growth in the percent of overall sales and are seemingly on pace with a Forrester Research study that projects they will be 10.3 percent of all retail sales by 2017.

So what’s the multifamily industry to do about it? While some property management companies discuss limiting the number of packages residents can receive without charge, other apartment communities are considering package locker systems like The Egg from RealPage.

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RealPage Commits to the NMHC Research Foundation

At RealPage, we are committed to sharing our resources on behalf of the industry. During the keynote address at RealWorld, we announced our expanded relationship with NMHC and RealPage’s selection as a Founding Partner of the NMHC Research Foundation.

The new NMHC Research Foundation is dedicated to apartment industry research. It will address critical voids in apartment data and raise the industry’s standard of performance.


RealPage will contribute $500,000 to kick-start the next generation of industry insight and analysis. As well, we’ll make a contribution that consists of access to RealPage’s repository of information and analytical abilities. Our objective—in conjunction with NMHC—is to make our industry smarter and more effective in improving our lives, and those of our residents for many years to come.

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SEO Today is More Than Just Keywords

By Stephanie Daugherty


While it is always important to optimize your site for search engines like Google, the factors that Google takes into consideration are consistently changing and the “keyword” is not as important as it used to be. In recent months it has become clear that the aspects of your website that contribute to a user’s overall “experience” are more important than ever in the eyes of search engines and that focusing SEO only around keywords is a thing of the distant past. In light of this, you may be asking yourself: “What makes for a good experience when someone visits my website?” The great news is, creating this positive journey for a visitor is probably a lot easier than you think.


Some Easy Steps You Can Take:


  • Make sure your website is eye catching, but is using colors and themes that makes it easily readable to your visitors.
  • Your website should be easy to navigate with links and tabs that put you on the page they said they were going to.
  • Don’t clutter your pages with too many images.
  • Any images you want to use, be sure they are high-resolution and high quality, including logos.
  • Include robust content that highlights the positives of your property, especially on the home page.
  • Do not “keyword stuff” your content, make sure that any content flows and reads naturally if you are going to include keywords.
  • Make it easy for visitors to contact you (visible phone numbers, short contact forms, etc.)
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