Big Business After the Civil War

John D. Rockefeller

Standard Oil

1. John used horizontal integration to make Standard oil bigger by combining competing firms . He also lowered his prices to drive his competitors out of business , pressured people not to deal with rival oil companies, got rebates from railroad companies in exchange for his business, and he formed a trust by buying stock in other oil companies then the shareholders in them companies traded for standard oil stock. His business grew because he had no competition .
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2 & 3

He had almost complete control (monopoly) because he was the biggest oil company around and almost the only one.


The started to restrain it because people were saying the lack of competition hurt the consumers.