Advertizing Techinqes
Glittering Generalities and Bandwagon
Glittering Generalities
Glittering Generalities is a form of advertising that:
- shows that their product will make you feel better.
- shows the product will change your life
- show product will make you a better person
glitering generality #1
- shows that with Gatorade you will win/achieve what you want
- Shows that you will out run other brands
- It also shows that you will be #1
- And you will be fueled the longest
glitering generality #2
- It shows that its the "best" coffee for the "Best" you so you can believe with their coffee you'll be the "best"
- States that it is the "best" meaning it will give you status
- Says "Taste of Imagination"
Glittering Genrality #3
- real product not fake like other brands
- makes you feel if you drink anything else that its not the real thing
- shows drink alone
Bandwagon
Bandwagon is a form of advertising that:
- plays on people emotions
- pressures them to do something that others are doing to fit in
- sells their product by popularity
BandWagon #1
- Shows that everyone else is doing it so you should
- makes you feel that if you don't then you are different
- Shows quality by stating that everyone buys their product
Bandwagon #2
- Its stating everyone's doing it so its indicating you should to
- shows the game is good
- if you don't buy it you're missing out
Bandwagon #3
- stating everyone loves it so you should to
- everyone loves it because it's simple
- it's approved by others making it a popular product