Commercial Precis

By: Kate Watkins

Budweiser "Puppy Love"

Budweiser, in their 2014 Superbowl Commercial, "Puppy Love," aims to sell their alcoholic product by portraying a scene where a puppy has a strong connection with a horse to make the listener think that the product displays the caring emotion. When the owner of the farm kept trying to give the puppy up for adoption the animal would find anyway to make its way back to the farm by crawling under fences and running away. Budweiser uses the transfer of the emotion of caring to the actual product of the alcohol. Using a adorable and innocent tone the intended audience for Budweiser is towards adults over 21.