Valentines Day

Taylor Campbell

How it began

The celebration of Valentines day dates back to the 5th century, but origins from the Roman Holiday, Lupercalia, where they sacrificed a goat and dog.

Who are the customers

The average american client is men. 75% of flowers are bought by men in the week before valentines day. However, 14% of women buy flowers for themselves.

Economic Impact

SInce only 54% of Americans are celebrating Valentines Day, the retail sales are $17.3 billion for the past two years. On average, the celebraters of Valentines Day spend up to $103 each year.

History of Flowers Associated with Valentines Day

The romans used to send flowers to their loved ones because each flower held a non verbal message, but the reciever of the flowers would still understand the message.