Who are the customers
The average american client is men. 75% of flowers are bought by men in the week before valentines day. However, 14% of women buy flowers for themselves.
SInce only 54% of Americans are celebrating Valentines Day, the retail sales are $17.3 billion for the past two years. On average, the celebraters of Valentines Day spend up to $103 each year.
History of Flowers Associated with Valentines Day
The romans used to send flowers to their loved ones because each flower held a non verbal message, but the reciever of the flowers would still understand the message.