Docufree Baseline Report
Docufree's PPC campaign was also active during this time and surely accounted for some of the balance of traffic. Unfortunately the PPC account was not linked to the analytics and we have no detailed information at this time.
Increasing the number of return visitors is another objective. We will retarget visitors by placing ads in organic searches and other places where you have paid sponsorship (banner, text, in-app, etc.). Since campaign results were based on one ad, we can create a variety of options through a/b testing, ad words, and target marketing to figure out the best plan to get more leads through your site.
Finally, we will be eliminating "bad" keywords and adding competitor keywords in both SEO and PPC. In the event that traffic statistics increase while engagement statistics don't move to our liking, we will initiate a conversation regarding optimizing the front end of the site.