Food Advertising Schemes

"Reduced Sugar"

Although the product does have "less sugar", companies replace the sugar with artificial sweeteners.

Superstars for "Superfoods"

Companies such as Pepsi Cola use superstars to promote their products. Some people will buy a product just because their favorite singer is on the box.

Eye Level is Key

Items that stores want you to buy will be placed at eye level. How many times do you look to the ground or at the very top for a product? Not very often.