Equal Distribution of School Funds
By: Michael A., Austin L., Karthi L. & Blake B.
Campaign Proposal
Speaker
Audience
High School Teachers- who want change in the daily place they work and spend most of their time.
Concerned Citizens-who may have children or job oppurtunities in the future that pertain to CHS
Concerned Parents- who have a right to know what their money is going towards when enrolling their child at CHS
Purpose
Ad 1: Radio Ad by Michael
Target Audience: Concerned Parents
Ad Placement and Reasoning
Propaganda Techniques
Ad 2: Poster #1 by Blake
Target Audiance: High School Students
Ad Placement and Reasoning
It will be posted in the hallways, student services windows, and the main doors. These places get a lot of traffic, and would get a lot of attention from students.
Propaganda Techniques
Ad 3: Poster #2 by Austin
Target Audience: High School Teachers
Ad Placement and Reasoning:
Propaganda Techniques:
Ad 4: KCBY clip by Karthi
Target Audience: Concerned Citizens
Ad Placement and Reasoning
Propaganda Techniques
In this KCBY clip, the words “Even distribution of wealth” is repeated a couple of times. Those words are actually a slogan. It is repeated a couple of times for emphasis and for people to remember the main idea of the video. The next technique used is plain-folks appeal. This technique is used to show that two regular students are genuinely concerned about the even distribution of wealth throughout the school. The last technique used is appeal to fear. This technique is used to make the audience understand the importance of even distribution of wealth by inducing fear into them by telling them what would happen if too much of the funds is used up by the clubs and sports and if too much of the funds is used up for education alone.