Bringing Back a Trend
New Balance Arch Support Company est. 1906
New Balance was founded in 1906 by an emigrant in a town near Boston as the "New Balance Arch Support Company." The shoe was primarily worn by college athletes because of the gel sole and arch. Marketing was mostly spread through mouth, by wearing the shoes it sparked conversations which spread the style across the world. New Balance tennis-shoes are well-know for their gel support and arches. Shoes are primarily worn for comfort by athletes as well as casual shoes. 75% of New Balance products are made in the United States. American's are typically more likely to support a product made in America rather than over seas. The company has strived for many years to keep their prices affordable for everyone while keeping their shoes well made and worth the price.