At Long Lash

Safe, Beautiful, Mascara is Here!

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Lengthening Mascara $29

Years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. Conditions lashes while you wear it, with organic oils and shea butter. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.

Women aged 26-59 experienced the following:


  • 94% reported defined and lengthened lashes
  • 97% reported mascara was easily buildable
  • 94% reported mascara did not clump on lashes
  • 94% reported mascara gave lashes ultimate definition
  • 91% reported would refer mascara to a friend

*Results based on a self-assessment consumer perception study of 32 women, immediately after first application.


Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects. For example, propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are preservatives commonly used in mascaras which can disrupt hormones. All of these ingredients are on our Never List.

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Ask me for a facekit full of great, fun samples to try!

Beautycounter creates safe and effective skin care and cosmetics for women and their families. We meticulously screen out ingredients for safety, so your beauty rituals come with peace of mind. Discover, shop, sell and share our mission to get safe products into the hands of everyone.

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Beautycounter is a disruptive beauty brand dedicated to radical transparency. Our mission is to get safe products into the hands of everyone. Join us and ask about becoming a consultant and starting your own business!