ChiroPraise
How to get more patients with chiropractic marketing
You will see, hear or read advertisements every day for someone, something or a product. About 15-20 advertisements will be found in a magazine with 100 pages. A 60-minute television program is not complete without at least 20 commercials. DVRs help us to avoid commercials in television by allowing us to fast-forward to the next scene. You can't skip radio, so you have to listen or turn it off. Pop-up blockers, spam filtering and other features are available on the computer. The junk mail, don't even get me started. I've threatened to put a trash bin next to my mailbox. The newspaper is the only option left and it has its own share of advertisements.
Do I consider myself an "ad bashing"? Advertising is a part of the business world. The advertising keeps publications in ChiroPraise business. It also keeps TV free of advertisements, unless one has to pay for cable. Radio stations are funded by advertising, and I'm guessing that advertisers also keep the postal service in business.
In order to compete against other businesses, business owners must market themselves. Business owners advertise themselves in different venues to get more customers, more patients, and more money. So much marketing is going on, one may wonder if their business has a chance to be seen. They can be seen if they find their niche and focus on their target market.
Most business owners know that the time and money of chiropractors is valuable. But let's be honest, advertising for chiropractic services is not the same as advertising for ice-cream, tasty food, or the latest shoes in the store, which every teenager wants.
Chiropractic practices have many marketing opportunities to get their names in front of the intended audience. Below are some tips to help you utilize some of the most common marketing ideas and platforms.
Chiropractic Advertising Tip #1. Although the internet is an excellent tool for marketing, newspapers remain a viable option for chiropractic advertising. Print advertising is still a good way to advertise, even though there are less newspapers now than 10 years ago. The cost of running an advertisement in the newspaper will vary by region, and I admit that for some people the price is just too high. There are also more cost-effective print marketing methods. Ask your newspaper representative about insert costs if your budget isn't working out.
Chiropractic marketing tip #2 Use all resources. Even if you don't have a website or think you can't afford one, you can still use the internet to build your presence. Start a blog and start writing articles on chiropractic in your community. You can also write about fitness, health or even about you. You can choose to pay for a blog site, or you can use a free one. You can purchase a domain and point it at your free blog. Blogger and WordPress both offer free writing platforms. When you decide to create a website later, your blog posts can be integrated into the site. This will enhance your web presence and provide you with fresh content on a regular schedule.
Chiropractic marketing tip #3- Get involved in social media with both feet. Twitter and Facebook are two of the most popular social media sites. They are both very user-friendly and if you're not sure what you're doing, you can always Google tutorials to help you. If you have already created a Facebook profile, you're only a few steps away from creating a fanpage. If you're thinking of creating a Facebook page for your chiropractic office, be sure to use the correct keywords. This will help you get found by people searching for you. Your location and profession are linked, for example. You will use this information if you are a chiropractor located in Smalltown BigState. Your Facebook fanpage can be called Smalltown Chiropractor/Your name. If you live in a town near or around yours, and someone searches online for a local chiropractor, your page will appear on the search results page.
Chiropractic marketing tip #4-Think outside the box. Look for a reliable source of tested, proven and established chiropractic marketing tools. There is an abundance of marketing information available. With the advent of niche marketing, many companies are now marketing chiropractic marketing products. Be smart! Do your research, learn as much as possible about the companies that sell chiropractic marketing products. What to look out for... the price, but also what you get for it? Does the company offer support? Does the company offer a guarantee of money back? Have the products been tested and proven effective? Find articles and blogs on chiropractic marketing. There are many free resources and tutorials that you can use to improve your marketing.
Chiropractic marketing tip #5- Do not stop marketing. Plan your marketing strategy for six months to a full year. Divide it into weeks. Write a marketing plan for holidays first, then for seasonal ideas. Next, go for holidays that don't have a national celebration, such as grandparents day, hug-a-tree day, or even make up your own. Do not forget to promote your practice. Your patients will be curious to know what you have written on a dry erase board.
Last piece of advice: never miss an opportunity to receive a referral. Do not pester them, but have referral cards and coupons ready when they mention a neighbor, friend or family member.
Here is a chiropractic marketing tip that actually works
You're falling behind if you are a chiropractor who is not using multi-channel marketing to grow your chiropractic practice. Multi-channel marketing is nothing more than sending your chiropractic advertising message through a variety of channels such as voice broadcasts, email, direct mailing, and print.
First, I want you understand that individuals in general - and prospective patients in particular - prefer to consume information using different formats. Some people enjoy reading email. Some people hate email and read only printed material. Direct mail is more credible to some people than anything online.
Others like to listen. This is why online podcasts are gaining in popularity. People enjoy watching videos, DVDs and online videos.
You're losing out on people who do not consume information using the format you use. You'll miss out on a lot of people if you only use email marketing to promote chiropractic practices. If you only use direct mail to promote your chiropractic practice, you are missing out on the people who don't consume much information via direct mail. They prefer to get their information online from a Web site, for instance.
It's crucial that you understand that, when you use multichannel chiropractic marketing you are actually delivering the same message-just through a variety different chiropractic marketing channels. This is to ensure that you give everyone the format in which they will typically consume information.
A chiropractic marketing message that is delivered through multiple channels will be more credible. If a prospective patient receives an email, then a direct-mail piece, and then maybe sees something in a small-space ad about your practice, they will see your chiropractic marketing messages as much more credible than if you only sent them through one channel. It adds credibility to a message when prospective patients receive it in different ways.
It's important to understand that patients who respond through multiple channels have a greater lifetime value. Patients who respond to chiropractic marketing messages through a variety different channels, for one of your promotions will be statistically more valuable to your practice.
Multi-channel chiropractici advertising and marketing is a must for you. It is not only more credible to have your chiropractic advertising message available in different formats, but it also allows people to consume the information in many different ways.
Multi-channel chiropractic marketing is a simple way to increase response. You make more money. You will gain more patients with a multi-channel chiropractic campaign. You will receive more referrals. It will increase the response. When you use more than one channel, you will get more of what you are trying to achieve.
You should take a moment to reflect and ask yourself, how many channels are you using right now. Do you use the Internet? Do you use email? Do you use search engine marketing to promote your website or your practice? Do you use teleseminars to educate? Are you using direct mail? Do you use small-space advertising? What channels are you using?
You should leverage 12 different Chiropractic Marketing channels in any chiropractic campaign. If you follow this advice, I can assure you that the results of any chiropractic marketing campaign you run will be astronomical. Even a mediocre chiropractic marketing campaign can be transformed by adding just a few additional channels. Adding multiple channels will also increase response.