By: Cale Carr
Determines the best methods and procedures to use so that customers can locate, obtain, and use a product or service.
Establishes the value of products and services to customers. Consumers relate to the satisfaction they get while using the product.
The communication of information about products and services to potential costumers. Businesses may create a promotion blend by using a mix of advertising, publicity, and personal selling.
Direct, personal communication with prospective customers that involves assessing needs. Well qualified salespeople are good listeners and problem solvers.
Involves collecting and managing the information needed to make marketing decisions.
Has two components. Businesses must budget to ensure they have the financial resources needed to carry out their marketing strategies.
Identifies potential risks associated with marketing decisions and activities and developing a strategy for dealing with and reducing the risks. Businesses almost consider the risks.