The Gilded Age time period is between the Civil War and World War I. There were two very different social classes in America at the time, extremely rich and dirt poor. Looking from the outside in, it seemed that the U.S. was full of wealthy people. With the majority of the residents poor, it was sugar coated that America was all wealth. This is where the name Gilded Age came from.
Bloody Shirt Campaign: The cartoon was from Thomas Nast mocking the southern democrats. Republicans aimed at union civil war veterans to help remember Civil War memories in support of Grant against the disliked South and Seymour.
Results map: Grant was the first president to be elected with a minority of the white vote. The democratic party was split because of the monetary dispute of paper or gold to be used as money, thus giving more advantage to Grant. He was for reconstruction with federal power.