Rhetorical Device Project

7th group 2



a process, now often replaced by more advanced methods, for making metal printing plates by takinga mold of composed type or the like in papier-mâché or other material and then taking from this molda cast in type metal.


  • Men are strong and do all the work.
  • Women aren't as smart as a man.
  • Women can’t do as good of a job as a man.
  • Girls are not good at sports.
  • Guys are messy and unclean.
  • Men who spend too much time on the computer or read are geeks.
Examples of Stereotypes

Appeal to Authority


In informal reasoning, the appeal to authority is a form of argument attempting to establish a statistical syllogism. The appeal to authorityrelies on an argument of the form: A is an expert on a particular topic. A says says something about that topic.


My 5th grade teacher once told me that girls will go crazy for boys if they learn how to dance. Therefore, if you want to make the ladies go crazy for you, learn to dance.

The Pope told me that priests can turn bread and wine into Jesus’ body and blood. The Pope is not a liar. Therefore, priests really can do this.

Appeal to False Authority commercial examples

Emotional appeal


Appeal to emotion. Contents. Appeal to emotion or argumentum ad passiones is a logical fallacy which uses the manipulation of the recipient's emotions, rather than valid logic, to win an argument.


Power lines cause cancer. I met a little boy with cancer who lived just 20 miles from a power line who looked into my eyes and said, in his weak voice, “Please do whatever you can so that other kids won’t have to go through what I am going through.” I urge you to vote for this bill to tear down all power lines and replace them with monkeys on treadmills.

There must be objective rights and wrongs in the universe. If not, how can you possibly say that torturing babies for fun could ever be right?

A Fantastic Example Of Emotional Marketing