Institutional Advertising

For the Community

What is Institutional Advertising?

Institutional advertising attempts to create a favorable impression and good will for a business or an organization. It does this by providing positive information about a business. Support of community projects and community endorsed ideas about important public topics such as the environment, public health, and education can create a favorable image.

Examples of Institutional Advertising

Two examples of Institutional Advertising

  • Create a sense of community
  • Giving to charity