store management

store manager

Retail managers are responsible for the day-to-day running of stores or departments. The aim of any retail manager is to maximise profits while minimising costs.

What does the job include

Your typical tasks would include:

  • Managing and motivating a team to increase sales
  • Overseeing recruitment and training of staff
  • Keeping track of stock and ordering through computerised systems
  • Organising sales promotions and in-store events
  • Customers when required
  • Dealing with queries, complaints and feedback from customers
  • Analysing sales figures and forecasting future sales volumes
  • Maintaining awareness of market trends and monitoring what competitors are doing
  • Controlling budgets and costs
  • Providing reports to senior company executives


Starting Salaries are between £20,000 and £30,000 a year.

experienced retail managers can earn between £40,000 a year, they could reach £70,000. or maybe even higher.



In a full-time job you would normally work between 37 and 40 hours a week. Your hours are likely to include weekends and possibly evenings, depending on the store's opening times.

What is retail management?


To be able to lead and motivate a team .

Excellent communication skills.

A strong commitment to customer service.

The ability to work under pressure and handle challenging situations.

Confidence, drive and enthusiasm.

Decision-making ability and sense of responsibility.

The ability to understand and analyse sales figures.

Good business sense an understanding of retail laws, security and health and safety.


Entry requirements You can become a retail manager in a number of ways. These include:

promotion from your retail department a graduate trainee management scheme. management apprenticeship scheme moving from a management job in a related sector you can also become a store manager by progressing from a sales assistant.

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