Private Label Update: 9/16/2013

Private Label News

Check out the Myrtlewood and Bea & Dot mentions in this great article about Susan and Eric in the New York Times!

Private Label Styles

The Chic Companion Skirt in Chien, Chic Companion Skirt in Chat, Remarkable without a Cause Dress in Plaid, and A Latte to Love Dress all received their first reviews this past week - check it out!

Private Label Top Sellers

Windy City Dress

  • Last week sales: $12,478.08
  • Last week sell-through: 12.7%
  • Last week unit sales: 192
  • On hand units: 1,316
  • Return %: 32.1%


All Aboard Game Dress

  • Last week sales: $8,374.3
  • Last week sell-through: 10.0%
  • Last week unit sales: 67
  • On hand units: 601
  • Return %: 5.1%


Wiener Takes It All Sweater

  • Last week sales: $8,294.78
  • Last week sell-through: 38.0% - GREAT!
  • Last week unit sales: 122
  • On hand units: 199
  • Return %: 0.8% (Just launched 9/9!)


Saturday Night Thrive Dress

  • Last week sales: $6,005.23
  • Last week sell-through: 20.2% - GREAT!
  • Last week unit sales: 77
  • On hand units: 305
  • Return %: 32.2%

Private Label Sold Out!

Work to Play Dress

  • $20,635.70 lifetime sales; 430 units
  • 57.1% margin
  • 17.9% return rate (great!)
  • Launched 8/15, sold out 9/16