2015 Year in Review
Teddy Daniel, Marketing 1, Period 3
Three Companies Who Marketed Themselves the Best
Amazon has successfully expanded beyond online commerce to music, TV, photos, and more. For example, "The Man in the High Castle", a show available to Amazon Prime users, has been extremely popular. Through innovative and clever initiatives like one-hour delivery in some cities and development of drone technology, Amazon continues to excite consumers. This publicity has been incredibly successful in promoting the company.
2. General Electric
GE made a large-and successful- social media campaign in 2015. Through engaging representations of technical advances made by the company, GE has generated interest on Instagram, Tumblr, and Vine. By focusing on its science applications, GE has begun to generate an innovative, advanced image for itself, thus creating trust and admiration among customers. The company has also developed funny and clever television ads to further engage customers.
Through ads underscoring new features in Apple products, the company has been able to maintain hype for their new products. Apple defined itself through innovations and has continued to maintain that image.
Best Products (Fire TV Stick and Lenovo Thinkpad T450s)
Worst Products: Logbar Ring and Innerly (Smart Jewelry)
Top Two Musical Artists
Adele and Ed Sheeran had the number one and number two albums in 2015, respectively. Adele's talent and refusal to follow pop trends contributed to her popularity this year, along with an appearance on the popular show SNL. She also aired a mysterious commercial on "The X Factor" to generate anticipation and hype on social media. The song also appealed to her base, or those who bought her previous album "21". Ed Sheeran was featured in a beats commercial, which was responsible for a significant portion of the success of his song.
- Samsung Galaxy S6
- Samsung Galaxy S6 Edge
- Apple Iphone 6S
- Apple Iphone 6S Plus
- Samsung Galaxy Note 5