Super bowl Precis
Prius in their 2016 Superbowl commercial "bank robbers" direct the viewers to buy their newest Prius because of how fast and quiet the car is. By the robbers getting away from the police on this new slim car shows the customers how reliable the car is. The commercials purpose is to advertise how cool and modern day their car is in order to gain buyers. Using a stimulating tone, the intentional audience is for middle aged adults that want the feeling of a faster and swifter car.