Pepsi Through the Years
Marissa Watson, Charli Short, Nathan Browning, Hunter Crass
The Michael Jackson Pepsi Generation
The 80's was a time of music and fun. Kids roamed the streets with friends to find fun activities, and usually stopped and spent a few cents at a candy or soda shop along the way. Of course the Michael Jackson Generation would only drink Pepsi according to this commercial.
This video uses three types of Advertising Appeals:
- Search for Adventure
- Endorsement/Prestige Identification
Now Is What You Make It
This ad was created in 2014.
Audience: younger people who like to make music and cool beats.
Appeals: Plain folks appeal and bandwagon appeal.
Plain folks: ordinary teenagers making a beat with the opening sound of a Pepsi can.
Bandwagon: it makes most of the teenagers in the little town think that everyone can make a cool beat by opening a Pepsi can so they all join.
- Celebrity Endorsement: Lionel Messi
Coke Vs. Pepsi
The Coke Vs. Pepsi Commercial featuring Snoop Dog was released in October 2010 and the Pepsi ad agency are trying to reach out to the younger generation. They are showing that the 21st century people know and like Snoop Dog and Jackie Chan so if they both like Pepsi than all the younger people will like it too. The Pepsi ad agency uses Snoop Dog because they are trying to reach out to 21st century people that like rap because that is one of the main genres of music.
This ad is uses four advertising appeals:
- Desire for Possession
This ad shows that people want to buy Pepsi Max over Coke. It shows that Pepsi is better than coke by the comparison of creativeness between the Pepsi and Coke stacker. For example the stage for Snoop Dog over the Castle that Coke build.
It shows humor by showing the facial expressions of the two men while both of them are trying to build something better than the other person.
- Endorsement/Prestige identification
The ad shows that Pepsi Max is better than Coke zero because they have Snoop Dog on their side.
- Play on Words
At the end of the ad they use the play on words appeal by saying "Zero Calories Maximum Pepsi Taste". Saying that this soda has zero calories but still taste like a Pepsi.