forms of sales promotion
By: Luke Greenwood
Contest and Sweepstakes
visa has a sweepstake that when you use your visa card between september 1st and november 30th you are automatically entered to win an all expense paid trip to watch the super bowl in arizona
sampling is when a company gives you a free trial or small amount of their product to encourage you to purchase their product a perfect example is netflix who gives a free month to anyone who signs up for a new membership.
Airport - Netflix - Commercial Ad
Point of Purchase
Redbox is a point of purchase item they are displayed just past the checkout and display the new releases you can rent. Redbox is a great impulse product and is placed appropriatly in stores
movie premiere are special events to premote a movie and create buzz about the film
company produce coupons to draw customers into the strore who will end up spending money on other items they dont have coupons.