Don't Cry

Using emotion to persuade

By: Chase, Jeremy, and Rudi 3B

Major Ideas:

  1. Emotion plays a major role in how we are influenced
  2. Appealing to the senses


"the peripheral route to persuasion uses surface characteristics to trigger heuristics or mental shortcuts."

This quote is important because heuristics is a large part of persuasion.\

"Fear appeal is a type of persuasive message that attempts to change attitude involving fear"

This quote is important because fearing what will happen will most likely change your ideas and thoughts.

Sarah McLachlan SPCA Commercial

Discussion Questions

What type of emotional persuasion would be more effective? Sad perspective or fear?

How can music affect someones emotional perspective?