Sales Promotions
Premium Item Give-aways
An act or instance of giving something away. By giving things away that relate to the sport or team can encourage people to go to the game.
Contest & Sweepstakes
Sweepstakes- An event where a people can win a prize but have to go through more promotional things.
These can get people to sign up for the contest or sweepstakes and they might have to sign up for a credit card or something like that, that is sponsored at the game.
Sampling
Point-of-Purchase Displays
This can trigger impulse buying at games. People can see jerseys or other things in a window of a store and want to get it.
Special Events
Having a hockey player coming to coach a camp can bring awareness not just to the player but to the organization he plays for.
Couponing
This can encourage people to try something out and maybe even make them want to come back to a pro shop, sports game, etc.