Publicizing and Branding Yourself
Making Digital Connections With the Community
https://www.smore.com/1e89v
https://youtu.be/-3SN0zQ1x7c
What is Branding?
https://youtu.be/JKIAOZZritk
Do you know your logos?
What is your identity?
"For most of the things we want to be associated with, we’ve got to feel good about them." ---Terry Kendrick
Potter, Ned. “Marketing Your Library.” American Libraries Magazine, 4 Mar. 2016, americanlibrariesmagazine.org/2012/11/13/marketing-your-library/.
What do people say about your library?
What is your identity?
- Logo
- Vision
- Mission
- Culture
- Design
- Communication
Henderson High School
New York Public Library
Library of Congress
Reedy High School Library
What would your brand look like? Feel like? Sound like?
Texas Library Association Branding Iron Award
Are you telling your story? If not, why?
Newsletters
Blog
Adobe Spark
https://youtu.be/qZorVAUtFQM
How do I create an Adobe Spark Newsletter?
Steps to creating an Adobe Spark Newsletter.
- Go to Adobe Spark and create a free account.
- Click on the blue plus sign at the top and select Page. You can also do posts and videos, but Page works best for a newsletter.
- Add your title and a photo that will be your header at the top of the newsletter.
- Continue hitting the plus sign to build your newsletter, adding text and images.
- Customize by choosing a theme. Change your heading sizes by selecting H1 or H2 in the formatting menu.
- When you are done press the share button. You can get a link to email/text to parents or to embed in your class website.
How do I create an Adobe Spark Video?
Steps to creating an Adobe Spark Video.
- Go to Adobe Spark and create a free account.
- Click on the blue plus sign at the top and select Video.
- Add your title and choose a template.
- Choose a theme.
- Add photos or videos.
- Add a scene to your video.
- Choose a layout for your scene slide.
- Add text and icons
- Add voice over by selecting the microphone icon.
- Add music to your video.
- When you are finished with your video, preview and share it.
Canva
S'more
https://youtu.be/lk5pthKSOaY
Steps to creating a S'more newsletter:
- Visit https://www.smore.com/ (Links to an external site.)Links to an external site.
- Create an account using an email address or login with a Google account
- Click the Start A Newsletter button
- Choose a newsletter type
- Type a title for the newsletter
- Choose design options, backgrounds, fonts, and colors
- Click anywhere on the newsletter to add videos, text, pictures, web links, audio files, etc.
- When finished editing, select done editing
- Share your newsletter via a web link or social media
https://youtu.be/0A4ZXfPhXSo
https://youtu.be/NKm5Mwfn9yg
Google Slides
Google Site
Social Media
Twitter: Who do you follow?
#txlchat
@aasl
@alanews
@txla
@txasl
More Tech Tools to Share Your Story
Flipgrid
Library Celebrations by Month
Summer Workshops from the Digital Learning Department
Michelle Cooper
Digital Learning Specialist
Region 7 ESC
Email: mcooper@esc7.net
Website: https://www.esc7.net/page/dl.home
Location: Kilgore, TX, USA
Phone: 903.988.6918
Twitter: @_MichelleCooper