Social Media

10 Different Websites You Can Use to Promote Your Company

By Hannah Lang and Toni Smith


... is an online social networking service. 70% of its users are ages 18-44. There are over one billion active users.

Pros: Businesses frequently use Facebook to interact or affiliate with businesses and organizations.

Cons: This site is blocked in several countries, and there are privacy concerns.


... is an online social networking and microblogging service that enables users to send and read tweets. 73.7% of users are ages 15-25. It is most popular in developed countries.

Pros: Businesses have the opportunity to create verified accounts, it can be accessed through an app or online, tweets can be promoted, and businesses can take advantage of the trending topics feature.

Cons: Tweets are limited to 140 characters, fake accounts, blocked in several countries, accounts are easily hacked.


... is an online photo-sharing and social networking service that enables its users to take pictures and videos. 67% of its users are age 18-24

Pros: Multitude of related apps, easy user interaction with companies and celebrities, use of hashtags.

Cons: Only available on smartphones, privacy controversies.


... is a visual discovery tool that people use to collect ideas for their different projects and interests. 55% of users are age 25-44 and 80% of the users are female.

Pros: Can be connected with other social media sites, business pages, ability to follow other users or certain 'boards' of interest

Cons: Users have to be invited to join, most of the users are female


... is a social networking and identity service owned and operated by Google. 35% of its users are age 35-44 and the majority of users are male.

Pros: Connects to Gmail and YouTube, links to other social media accounts, ability to organize people into lists or groups, Google Hangout video conference service

Cons: Mostly male users, very similar to Facebook, government censorship issues


... is an online microblogging platform and social networking site. 44% of its users are age 18-34.

Pros: HTML editing, use of an URL, tags, can send fan mail, very customizable

Cons: Adult content, anonymous messaging, copyright violation controversy, spam


... is a mobile app owned by Twitter. It enables users to create and post short looping video clips. There are 20 million active users.

Pros: In-app camera, stop-motion, used for journalism, has been successful with advertising in the past

Cons: Only available on smartphones, adult content


... is a video sharing website, where users can upload, share, and view videos.

Pros: Easy to use, can express creativity, free, accessible, videos can be shared on other social media sites

Cons: Public, explicit content, privacy issues, and copyright infringement issues


... is a social networking site for people in professional occupations. 67% of its users are ages 25-54. 57.9% of its users are male.

Pros: Available in multiple languages, contact network, employers can make job opportunities available

Cons: Have to pay for a premium account, spam, can be overwhelming


... is a social networking service with a strong music emphasis. 64.9% of its users are 20-35.

Pros: Recently redesigned, mobile app, new owner as of 2011 (Justin Timberlake)

Cons: MySpace users have declined steadily, many suggesting its demise.