Link-Building Strategies

SEO link building is not just about implementing many search engine optimization things, it is also about avoiding reducing or minimizing your efforts.

Low-quality links, poor content, websites that are not optimized for mobile devices, and tracking all violations of Google’s policies can be tedious work. Some of them clearly violate Google’s quality guidelines, while others are not easy to detect. Without a professional link building company to manage all these issues, link building is difficult enough.

There are many SEO factors that determine your website’s ranking, and link building is probably the most common method used to improve your website’s ranking.

You should know that not all backlinks are good. There should be some types of unnatural links. Such link building should be avoided at all the cost. Below are some link building strategies you should avoid-

1. Autogenerated Backlinks- If someone suggests building a lot of links with certain keywords overnight, it seems to be a bargain. In any case, these people use automated programs to post links in the form of comments, forum posts, wiki posts, etc. One of the most destructive methods in link building is called "link spam" because it actually has no value to users and annoys everyone. Basically, you will get a lot of fake links.
   
   
2. Irrelevant Content Links- If you are selling link building packages you should not have links from vacation rental or ecommerce websites. These irrelevant links will reduce the user experience and increase the bounce rate, which is another problem. Therefore, Google and other search engines are working hard to find such sites and penalize such links. You need to ensure that there are no inconsistencies that often occur.
   
   
3. Bad Redirects- There are many white hat SEO techniques that turn black, and redirection is one such situation. In theory, if the original page has been moved or changed, using a 301 redirect will redirect the user from one URL to another. Unfortunately, some "creative" black spammers use it to obtain links. Webmasters use expired domains to maintain link content. You are redirecting the old site to your site. When the domain name expires, you can easily fall into the dark zone of SEO, but anyone who uses this approach will be punished by Google sooner or later, so all this dubious work will be useless.
   
   
4. Paid Backlinks- Sites that sell links have a common policy. You actually need to make recurring payments to continue backlinks on these sites. When you stop paying, your link will be removed from the website and another link will appear in its place. Google will look for sites that continue to add and remove links from their sites and can find out if anyone is selling links. Once they understand this, you may be punished for linking from such sites.
   
   
5. Ping Sites- Ping your website has existed since the blog started. This method is used to let search engines know every time you add content or make important updates to your website and index it. But now that search engines have developed, this approach is no longer available. Now they consider it as a black hat SEO with the goal of obtaining backlinks to their website every time they publish a blog or video. Pinging too often is not a good idea.

CONCLUSION-

As Google has been focusing on link schemes and site ranking manipulation, more and more strategies for creating unnatural links will almost certainly become obsolete, so you may never know when they will end elsewhere. Finally, you want to know why your site’s ranking suddenly dropped. The best thing is to follow Google guidelines and avoid any spammy link-building techniques that Googe considers as a violation of its search engine optimization policy.