Business Marketing

Career Research


Business Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Daily Tasks and responsibilities;

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan advertising and promotional campaigns
  • Plan advertising, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Education/ Training needed;

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Preferred Job Skills;

Analytical skills. Because the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively to the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decision-making skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.


$ 119,480 is the median annual wage.

Work Enviroment;

Business Marketing jobs usually take place in big offices or factories.

Job Outlook;

Employment of marketing managers is projected to grow 13 percent from 2012 to 2022, about as fast as the average for all occupations.

High School Preparation

Courses / Extra-curricular Activities.

  • Sports Marketing
  • TSI
  • Entrepreneurship

Work/ Volunteer Experience

  • Public Relations Specialist
  • Graphic Designer


  • Entrepreneurship Teacher
  • Sports Marketing Teacher
  • English Teacher

Post-Secondary Plans


Northern Illinois University because my family has gone there and they have really good programs and classes that I want to take.

Ohio State University because they have good programs and classes.

University Of Michigan because it has many classes i can take for my career.

Training/ Certificate Programs

Needed Bachelor's Degree