Founded by: Yvon Chouinard and his wife

Mission statement

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.


Patagonia, Inc. is an American clothing company which focuses mainly on high-end outdoor clothing. Based in Ventura, California, the company is a member of several environmental movements and is a certified B Corp, meaning the company is beholden to public-benefit concerns alongside its profit motive. It was founded by Yvon Chouinard in 1973.

Patagoinas reason for being

At Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. Patagonia donates their time, services and at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.


Patagonia doesn’t usually advertise in the Wall Street Journal, attend job fairs, or hire corporate headhunters to find new employees. They prefer instead to seek out people through an informal network of friends, colleagues, and business associates. They don’t want someone who can just do a job; they want the best person for the job. Yet they don’t look for “stars” seeking special treatment and perks. Their best efforts are collaborative, and the Patagonia culture rewards the ensemble player while it barely tolerates those who need the limelight. They also seek, as I mentioned above, core Patagonia product users, people who love to spend as much time as possible in the mountains or the wild.