Everyone wants them
Doritos, in a Superbowl commercial, shows how everyone wants their Nacho Cheese Doritos. Doritos show this by having a husband and pregnant wife in an ultra sound room while husband is eating the Doritos; the monitor is showing the baby reaching for the Doritos. The author shows the baby wanting the Doritos so much, that the baby would jump out, in order to prove to the audience that their chips are wanted by everyone. The authors intended audience are families that are expecting by showing them a hilarious tone through the advertising technique of transfer.