互動媒體專題: 行動社交媒體

Seminar in New Media: Mobile Social Media

課程介紹 Course Description

本課程將從行動傳播取徑綜觀新傳播科技,例如:web3.0、社會網絡服務、apps和智慧裝置,著重於引介現行的科技趨勢與相關研究,有助於學生了解傳播科技領域中的「向行動轉」之現象。課程主題涵括行動社交媒體如何影響使用者、使用者的社交關係、身心健康及其普遍的私人行動傳播網絡對於公民政治參與之影響。其中新媒體科技進展中最令人振奮則為行動通訊、網路應用程式(如:Line)之整合,因此,本課程將探究行動社交媒體之各種新興議題,包含新行動媒體的演進、全年無休的行動連結、社交媒體與行動媒體運用之科技趨勢、傳播典範的轉移、在大眾傳播中的個體影響力之復甦現象。


This seminar provides an overview of new communication technologies such as web 3.0, social networking services, apps, and smart devices from a mobile communication perspective. The focus is placed on mapping out the technological trends and introducing current research that helps students understand the mobile turn in communication technologies. Topics include how mobile social media influence users, their social relationships, and psychological well being, as well as the implications of ubiquitous networked private mobile communication for civic engagement and political participation. The most exciting technical advance in new media is the integration of mobile telephony with Web applications (e.g., Line). Thus, this seminar explores a number of emerging issues of mobile social media, including the evolution of new media with mobility and 24/7 connectivity, technological trends in social and mobile media use, the shifting paradigm in communication and the revival of personal influence in mass communications.

Instructor: Ran Wei (魏然)

Gonzales Brothers Professor of Journalism, University of South Carolina, School of Journalism and Mass Communications,the first Chinese American communication scholar who received a named endowment.


Ph.D. in Mass Communication, Indiana University, Bloomington, Ind., U.S.A.


His focus is primarily on the social impacts of mass communication, with an emphasis on the role of new media technology such as wireless communication and the Internet.


魏然教授具備高度國際聲望,是最早提出及研究行動傳播的學者之一。除了擔任知名SSCI期刊《Mass Communication and Society》之主編,近年由於其豐富的大眾媒體理論與實務經驗,參與《Mobile Media & Communication》期刊的創始編委會,為開拓新興媒體的研究領域。在學術著作方面,有多篇論文刊登於《Journal of Broadcasting & Electronic Media》、《Asian Journal of Communication》等SSCI重要期刊之中。2014年Elsevier列為社會科學領域中最常被引用的華人學者,且曾受加拿大學術議會列為傳播領域中被引用次數前5%的學者。魏然教授目前在南卡羅來納大學的頭銜為岡薩雷司新聞學講座教授,是首位在傳播領域之中,榮獲此殊榮的華裔美國籍學者。

課程資訊 Course Information

  • Instructor: Dr. Wei
  • Time: 105.6.20 (Mon) ~ 8.17 (Wed) 1:20-4:20 p.m
  • Room: HK206
  • Credits: 3 (English-instructed Course英語授課)

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課程報名流程

1. 外校學生

原學校申請跨校選課先跑完原學校的部分流程(如導師系主任課務組等)→交大任課老師簽名(由系所上代簽)→系所核簽並留影本→交大課務組→交大出納組繳費→交大課務組留第二聯或影本→正本繳回原學校


2. 本校學生

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3. 所有學生不需上網選本課程,由系所彙整課程資料(研究所課程中英文課名、學分、任課教師)及全部選課學生名單(就讀學校、交大學號、姓名),繳交至課務組。