What are Google Analytics?
Google analytics is a service offered by google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee.
Why have them?
Google Analytics is one of the top, most powerful tools out there for monitoring and analysing traffic on your website.It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site.
What are they used for?
This bis what Google Analytics will show you...
- Where your visitors are coming from – very important if you’re targeting a specific audience.
- How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.
- Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.
- What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.