Arts and Entertainment
Cold War Culture
When: 1951-1979, from Hollywood, California
Location: Living rooms all across America, on early Saturday evenings
Cause: Because people liked Lawrence Welk's early appearances, his shows were successful and grew in popularity.
Reason: People wanted to sit back and relax after a week of work. Businesses wanted to get the word out about their products. Also, there probably wasn't anything else on television. (Hey, there were only about 6 channels, in black and white)
Result: Companies were willing to pay big money to advertise during the shows. Dodge (automobile) was a primary sponsor. Others were Geritol (vitamins), Sominex (sleep aid), Aqua Velva aftershave, and Serutan (laxative) to name just a few.
Significance: Everyone wanted a TV, and the market took off. Also, Lawrence introduced the Beatles and Elvis to America on national TV. Another era of music was launched......
Entertainers on the Show
The Big Productions
There was singing and dancing and fun on this show
The costumes were very ornate and cool for the time period.