Involves identifying target markets and developing an effective marketing strategy and marketing mix that will produce a satisfying exchange relationship.
Product and Service Management-
Involves creating products and services that meet the needs of customers.
Involves determining the best methods and procedures to use so that customers can locate, obtain, and a product or service.
involves establishing and communicating the value of products and services to customers.
the communication of information about products and service to potential customers.
Communicating with customers by telling them how the needs are met for this product
information management- involves collecting and managing the information needed to make marketing decisions.
Budgeting to ensure they have the correct amount of money to make marketing decisions and to provide financial assistance to customers.
involves identifying potential risks associated with marketing decisions and activities and developing a strategy for dealing with and reducing the risks.