Pop Latino Music
The type, history, and characteristics!
Latin Pop is one of the most popular Latin music genres today. However, before the arrival of artists like Shakira, Ricky Martin, and Enrique Iglesias, Latin Pop first reached a global audience through the work of bandleader Sergio Mendes in the mid-1960s. In later decades, it was defined by the romantic ballads that legendary artists such as Julio Iglesias or Roberto Carlos produced back in the 1970s. Latin Pop became the most popular form of Latin music in the US during the 1980s and 1990s, even achieving massive crossover success among non-Latino listeners during the late 1990s.