More Food! More Options!

By: Megh Pandhi, Noah Nemec, Raed Asdi

Speaker

  • The speaker are the students because they are the ones eating the food and would be most affected by the change. They are the ones that have to go through the entire day eating whatever the minimal options are so they are representing themselves.

Audience

  • High School Students: The students are are the demographic that is most affected by the campaign, targeting them allows them to realize that people are trying to work towards making the food better, this makes them more open to trying to change something rather than complaining about it.
  • High School Teachers: The teachers have a lot influence at school and they also eat here at school. They are also affected by the food and the minimal options. If we can get the teachers on board, they will be able to help us and motivate people to join the campaign.
  • School Board: The school board has the most influence on what gets to happen in the school what we should spend government money on. Without the school board convinced that this is a necessary change, this campaign will not be able to fulfill its goal.

Purpose

  • The purpose of this ad is to get more choices of food for people that are not able to eat everything that is offered here at CHS. Some people are forced to bring food from home because the food here may be allergic or against their religion or moral values. The food is not able to satisfy their hunger and people are sometimes starved until they get home, a full 7 and a half hours. If there were more options for people, it would solve the problem of hunger during the school hours.

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Television Commerical

By: Noah Nemec
Propoganda

Target

  • School Board: The school board has the most influence on what gets to happen in the school what we should spend government money on. Without the school board convinced that this is a necessary change, this campaign will not be able to fulfill its goal.

Placement & Reasoning

  • Placement: This video will be shown at a meeting where all the school board will be present. Also we will send the video via email to all school board.
  • Reasoning: To have maximum amount of views we show it where everyone is present for them to watch it.

Propaganda Techniques

  • Slogan: Our slogan was used to relay a message to the administration in a meaningful way that was short and sweet.
  • Appeal to Pity: Sometimes if some people are unable to eat the food they could go the day not eating. The video shows that if the students eat sometimes they can't focus on their school work because of their overwhelming hunger.
  • Testimonial: Ms. Rose, a popular teacher at Coppell High, tells us about why she thinks we need different food and more options for the students. She feels the same way that the students feel about the food and wants to help change it!

Poster Advertisement

By: Raed Asdi
Big image

Target

  • High School Students: The students are are the demographic that is most affected by the campaign, targeting them allows them to realize that people are trying to work towards making the food better, this makes them more open to trying to change something rather than complaining about it.

Placement & Reasoning

  • Placement: These flyers will be placed in the hallways, cafeteria, and on the bridges.
  • Reasoning: Most students pay more attention to the posters rather than listening to announcements or watching boring videos.

Propaganda Techniques

  • Slogan: Slogans are effective for this age group because teens remember these slogans really well, especially if they are short.
  • Bandwagon: Teens always want to fit in, therefore, if they know that everyone feels the same way they do, then they will be more open to show their support for the cause.
  • False Dilemma: It is easy to get teens to only see two options rather than them thinking the situation out. By giving them only two options, one being obviously bad and the other being better for them, the students obviously will go for the better option.

Radio Ad

By: Megh Pandhi

Megh Aakash Pandhi

More Food! More Options! by Megh Aakash Pandhi

Target

  • High School Teachers: The teachers have a lot influence at school and they also eat here at school. They are also affected by the food and the minimal options. If we can get the teachers on board, they will be able to help us and motivate people to join the campaign.

Placement & Reasoning

  • Placement: The ad radio ad will be played during the school announcements because that is one of the easiest ways to reach out to the teachers.
  • Reasoning: Teachers pay attention to the announcements more than the students. Also, the majority of teachers listen to the announcements.

Propaganda Techniques

  • Appeal to Pity: The point of this is to get teachers worried about their students so they will give in to the campaign. They will feel sad, depressed, and guilty and therefore feel like they should join the campaign for the good of their students.
  • False Dilemma: This is supposed to make it seem like there are only two choices for the teachers to choose between. However, there are more choices than the ones given to the teachers.
  • Logical Fallacy: This makes it seems it like because people starve and faint without food, the students will starve because there are not enough options to choose from.
  • Slogan: Slogan is used to bring more people in and through repetition people are able to memorize it and get it stuck into their heads. It reinforces the entire campaign and purpose.