Super bowl précis commercial
1. Kia in their 2016 super bowl commercial “walken closet” aims to sell their product car by demonstrating that its not plain and usually like most cars but they stress that it is different and unique.
2. By comparing other cars to beige socks, it demonstrates that their car is unique and different.Kia uses the approach of other cars being plain, boring, and usual in order to show that their car is unique and different
1. Using a diverse tone, their kia commercial is intended for middle aged men with families