Your Business Matters
2020 - Issue #11
Thank you for taking the time to read my newsletter.
About once a week I will pick various topics and add valuable advice to help you and your business achieve excellence.
Can I ask that you do these 3 things for me:
- Reply to this email and tell me what issues you are facing right now?
- Pass this onto a friend, work colleague, client, supplier etc
- Let me know what specific topics you would like me to focus on for the next issue?
Thank you and enjoy
Karl
karl@krlconsulting.com or call me - 07766 053306
How confident are you right now?
It is fair to say that confidence across the planet has taken a bit of a knock recently, especially with regard to the pandemic and global issues surrounding its effects.
We all experience low levels of confidence or self esteem at times, but as of late it has become far too frequent.
We have heard the phrases, ‘I have no confidence in that’, or worse “ I have no confidence in you’, for years, in fact sometimes since we were children.
People recently have experienced health issues, job changes, job losses and so on and unfortunately there is more to come.
- This is resulting in people losing confidence in their employer.
- People losing confidence in their work colleagues.
- Customers questioning their confidence in using your services or buying your products.
- Perhaps suppliers losing confidence in your handling of their account.
- And the stories go on…
What are your confidence worries right now?
Have you written them down on some paper?
Have you looked to address them, or are you allowing them to haunt you daily, to stop you working, to cause you anxiety and upset?
The good news is that just because you feel lacking in confidence that way right now – it doesn’t have to always be that way going forward.
There are a number of ways in which we can start to rebuild your confidence and as a result have a more fulfilling and enjoyable work and personal life.
Reframe your view of confidence
- Ask for help
- Accept feedback
- Rebuild and renew relationships
- Try new things
- Add value
- Remind yourself of the impact that your work brings – remember the NASA employee, sweeping the floors, when asked by President Kennedy what is it you do – he replied, I help put people on the moon
- What do you bring to others – internally/externally
- Do you help them carry out tasks, make people laugh, remove fears and so on
- Be clear with your expectations of yourself and others
- It’s the internal voice that tells you what you can’t do
- Ensure that you focus on reality and not allow yourself to mentally wander off into fiction
- Be better with your self acceptance and self compassion – be nice to yourself
- How many times to we read stores about a little old lady doing a bungee jump, or learning to drive in their 90s
- One step at a time
- Set SMART goals and focus on the Achievable
The above will certainly help develop and build confidence – we all have it in us – time to let it out……..
You are just too expensive!!
In the business that you run, or work within – how often have you heard this statement?
Upon hearing it what are your first thoughts – ‘lets look at the costs’ or ‘let me revisit the proposal’ etc
However what is the customer really saying?
Are they saying you are too expensive or actually are they saying that you have other competitors that cost a similar price?
The likelihood is that the customer has not seen you as a niche provider – they have seen you as a business selling within a price competitive market.
To the customer you and the competition all seem the same, therefore it makes sense to buy the cheapest!
They haven’t yet seen the value of buying from you and unfortunately you haven’t sold the value enough, nor explained enough about why choose our business.
So what is your niche?
Perhaps you are a price based commoditised bulk seller – which if you are then ultimately price is your determining factor to make a sale, i.e. a fuel station selling petrol and diesel to passing trade
However for many of you, price will not be the factor that you want to base your sale on.
So what can you concentrate your marketing efforts on, to take the focus away from the price competition?
What is your unique proposition?
You will have one, but perhaps you need to look deeper for it - perhaps it’s the development process of your product, your company uniform, a gift that arrives once you have ordered, the way your staff are trained, a guarantee, your owners history and so on?
It should not be a complex issue to find your unique proposition.
Once you have found it then it might take some time and investment to ensure it becomes part of your business.
Then let everyone know about it. Spread the word!
If you don’t stand out then you have nowhere other than price comparison?
If you can create your unique proposition, then you can move away from price and into value – which is the best place to be!
You become a different business – you have created your niche.
KRL Consulting
Email: info@krlconsulting.com
Website: www.krlconsulting.com
Location: UK
Phone: 0161 928 6333
Facebook: https://www.facebook.com/pages/category/Business-Consultant/KRL-Consulting-444290078986098/
Twitter: @KRLConsulting
My background
I achieved a BSc in Psychology and has over 17 years of designing, delivering and evaluating coaching programmes for a wide range of businesses, across a variety of industries and markets - in total, I have worked with over 15,000 people from across 1,200 businesses.
Whether helping a business owner, or assisting a team member to perform better, you and your business will benefit from the coaching programmes - all of which are tailored to your unique business and personal needs.
I have extensive experience of working in a variety of roles and companies, this includes senior management positions with RBS Corporate Banking, Bank of Scotland and VW.
I have company director experiences within the UK and US, is an experienced guest speaker both in the UK and overseas.
I am a business coach and has successfully managed and run results focussed teams.
I have good experience within the SME market, having run numerous Start up to Scale Up programmes.
I am also a DiSC psychometric practitioner - personality profiling for you and your teams.
Be great to hear from you - 07766 053306
Alternatively, you can email me at karl@krlconsulting.com